DSP applications in adtech
Advertisers working with a demand-side platform upload their ad creatives and set up targeting and a budget for their campaigns. These ad creatives might be for ad formats such as playable, native, banner, or video ads, for example. Publishers make their ad inventory available to advertisers on a DSP via ad exchanges and supply-side platforms. These platforms offer an ad impression to the DSP, which then searches through its list of publishers for a suitable fit for the ad and its targeting and bids on that ad space. After advertisers compete with each other for the space, the DSP sends the winning ad with a bid price to an ad exchange or an SSP. If an ad exchange and/or mediation platform decides that the ad from this DSP is the best option for a specific ad request, a mobile end user will then see the winning ad shown in the publisher’s app. This entire process happens in real time.
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